Every Door Direct Mail® is a great way to advertise locally. Here are five ideas for making EDDM® postcards and EDDM® flyers work for you.
Focusing on your neighborhood is the perfect way to increase foot traffic, expand your customer base, and generate revenue for your company. According to BizReport (April 2010), the average consumer spends 85% of their disposable income within five miles of their home.
One way you can reach these customers quickly and affordably is Every Door Direct Mail® (EDDM®), a program created by the U.S. Postal Service (USPS).
EDDM® enables businesses of all sizes to target customers in specific geographic areas by ZIP code or city, and even specific neighborhoods or carrier routes. Because it uses a simplified addressing format (for example, “Local Postal Customer”) there is no need to purchase or rent a list with names and addresses. EDDM® mailings are distributed directly by USPS letter carriers as supplements along with that day’s mail to every door your business wants to reach — for as little as $.183 cents postage per piece for EDDM® - Retail.
Here are five ideas for making WePrintEDDM postcards and WePrintEDDM flyers work for you:
The possibilities are endless. Whether you’re a neighborhood restaurant that delivers late night or a local salon offering the latest beauty treatments and services, or a real estate office with new listings to share — the EDDM® program was created for businesses like yours who want to cater to and connect with local customers.