Ideas for Marketing Your Business with EDDM^®

Every Door Direct Mail^® is a great way to advertise locally. Here are five ideas for making EDDM^® postcards and EDDM^® flyers work for you.

Find the Customers that Matter Most

Focusing on your neighborhood is the perfect way to increase foot traffic, expand your customer base, and generate revenue for your company. According to BizReport (April 2010), the average consumer spends 85% of their disposable income within five miles of their home.

One way you can reach these customers quickly and affordably is Every Door Direct Mail^® (EDDM^®), a program created by the U.S. Postal Service (USPS).

EDDM^® enables businesses of all sizes to target customers in specific geographic areas by ZIP code or city, and even specific neighborhoods or carrier routes. Because it uses a simplified addressing format (for example, “Local Postal Customer”) there is no need to purchase or rent a list with names and addresses. EDDM^® mailings are distributed directly by USPS letter carriers as supplements along with that day’s mail to every door your business wants to reach — for as little as $.183 cents postage per piece for EDDM^® - Retail.

Here are five ideas for making WePrintEDDM postcards and WePrintEDDM flyers work for you:

1. Extend an Invitation – Invite the neighborhood to a grand opening or a newly renovated or expanded space.
2. Send a Special Incentive – Create a unique “Neighborhood-Only” offer or coupon to make local customers feel valued and appreciated. Analysis by Scarborough Research found coupons received by consumers via direct mail have a 35% redemption rate.
3. Announce Special Events – Let locals know about clearance sales, anniversary celebrations or holiday promotions. Is there always something happening at your place? Send them a schedule of events so that they know what’s not to be missed.
4. Publicize Your Community Involvement – Demonstrate your commitment to the community by letting them know about your participation in community events such as sidewalk sales, charity auctions and local fundraisers.
5. Give Them the Basics - Highlight your hours of operation, include a copy of your menu, provide details about your services, where you are located, etc. Let them know how and when they can find you.

The possibilities are endless. Whether you’re a neighborhood restaurant that delivers late night or a local salon offering the latest beauty treatments and services, or a real estate office with new listings to share — the EDDM^® program was created for businesses like yours who want to cater to and connect with local customers.