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What is EDDM?

Focusing on neighborhoods is the perfect way to increase foot traffic, expand your customer base and boost sales. According to BizReport, the average consumer spends 85% of their disposable income within five miles of the home. EDDM® enables businesses that depend on local sales to penetrate a radius efficiently and affordably.

With EDDM® there are no filters keeping your mail from being delivered like there is with email marketing, and people see your entire message without having to scroll or download images. Not to discourage email marketing. In fact, when EDDM® is paired with other forms of advertising, the integrated efforts yield a much higher ROI - especially when coupons are included. Discover the Benefits of EDDM®

EDDM® Mailing Requirements

Learn more about the types of materials that can be sent using EDDM®, how these pieces are addressed, and what sort of details your print piece needs to include. Learn About EDDM® Requirements

Is EDDM® Right for Your Business?

Whether you run a bank or a burger joint, a supermarket or specialty store, find out how to make EDDM® work for your business. Find out if EDDM® is Right for Your Business

EDDM® Retail?

Every Door Direct Mail – Retail service lets you reach every home, every address, every time. You simply pick the neighborhood you want to target, and a Postal ServiceTM carrier delivers your printed piece to every address while delivering the day’s mail. You don’t need to know the names or street addresses.

Specifications for using every door direct mail – retail service.

  • Submit your mailing at the Post OfficeTM serving the area you want to reach.
  • Send up to 5,000 mailpieces per day.
  • Keep your per-piece weight to 3.3 ounces or less.
  • Use Standard Mail® flats (learn more at usps.com/everydoordirectmail).

Key benefits of every door direct mail – retail service.

  • No postage permit required – Saves you the annual cost of buying one.
  • No names or addresses needed – Instead of printing names and street addresses, you use the approved Every Door Direct Mail® format (“Local Postal Customer”).
  • Plenty of room for your message – Every Door Direct Mail offers a flexible range of sizes, making it ideal for announcing sales, sending coupons, and much more. Three of the most popular options are postcards (6.5" x 9"), oversized postcards (8.5" x 11"), and tri-fold menus (4.25" x 14"). For additional sizes, visit usps.com/everydoordirectmail or contact your local printer regarding the approved sizes for Every Door Direct Mail Standard Mail® flats.
  • As close as your local Post Office – You or your mail service provider can submit your mailing at the Post Office that serves the area you want to reach. You can pay for postage with cash, check, or debit card.

Nearly any business can take advantage of the marketing power of every door direct mail – retail service.

  • Retailers: Auto dealers, restaurants and pizzerias, pharmacies, clothing stores, furniture dealers, flower shops, coffee shops, bakeries, and more.
  • Service-based businesses: Attorneys, health-care professionals, dry cleaners, home-improvement companies, real estate firms, and more.

Get a Free EDDM Kit with Samples

Learn more about the USPS Every Door Direct Mail® program and how WePrintEDDM can help you with your local marketing local with our free EDDM® success kit with samples. APPLY HERE

See the Power of EDDM® for Yourself

Small businesses across the country are seeing big results with Every Door Direct Mail® (EDDM®), a program offered by the U.S. Postal Service (USPS) that provides an easy, low-cost solution for sending promotional mail to local audiences.

Learn more about this cost-efficient and effective USPS program by requesting A Free Every Door Direct Mail® Kit with samples of EDDM® flyers and postcards. In it you will find everything you need to know.

See how you can use EDDM® to build more traffic, find new customers, and increase revenue for your business. It can help small businesses, marketing professionals, franchises and non-profit organizations of all types.