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Benefits of EDDM

No names or street addresses, no postage permits, low prices – discover the benefits of USPS’ Every Door Direct Mail® service.

Low Cost, Local Marketing Without Names and Street Addresses

According to a report conducted by BizReport in 2010, up to 85% of a store’s customers come from a 5-mile radius. Are you reaching the customers that matter most?

Now you can tell the whole neighborhood about your business with Every Door Direct Mail®. Created by the U.S. Postal Service, the EDDM® program makes it easier than ever to market locally using the power of promotional mail. Simply identify the neighborhoods you want to reach and a USPS letter carrier will take your printed pieces to every home and/or business while delivering the daily mail.

The benefits of EDDM® include:

No names and street addresses.

Market your business to every address in a defined carrier route without the need for names or addresses. The EDDM® service uses a simplified addressing format (for example, “Local Postal Customer”) that saves you the expense of purchasing or renting a mailing list.

WePrintEDDM’s easy-to-use online geo-targeting tool makes it easy to identify the neighborhoods you wish to target. Simply select the ZIP codes and carrier routes in which you want your saturation mail piece to be sent and it will be delivered right to their door.

No postal permits.

Direct mail typically involves purchasing a postal permit, which can cost a business as much as $450 simply to open the account. With EDDM® Retail (mailings with a quantity of 200 to 5,000 pieces) a postal permit is not required, saving you the annual cost of securing one.

Affordable prices.

One of the unique features of EDDM® is its low postage rate (as little as $ .176 cents per piece for EDDM® - Retail), which makes it incredibly affordable for small to medium-sized businesses to implement a geographically targeted, promotional marketing campaign. Local marketing has never been more affordable.

WePrintEDDM’s budget-friendly bundled pricing structure includes everything you need to launch a winning EDDM® campaign – easy-to-use product customization tools, cost-effective printing services and low postage– all in one price!

Large, versatile formats.

The EDDM® service supports a flexible range of Standard Mail flats for simplified addressing that must be either a minimum of 10.5 inches long or 6.125 inches high or more than .25-inch thick, allowing plenty of room for your marketing message.

WePrintEDDM offers two versatile lines of EDDM® compliant products – postcards and flyers – each available in two different sizes. WePrintEDDM postcards are a great way to grab your audience’s attention with a special offer, while WePrintEDDM flyers let you expand your story and provide more in-depth information.

How WePrintEDDM Can Help

What makes WePrintEDDM unique is our soup-to-nuts approach to EDDM®. Our services are all inclusive, enabling you to quickly have your promotional mail marketing campaign out the door within several days – and delivered to your recipients less than five days later! From printing and preparing your mailing, to sending it to the local post office locations for distribution, everything is included in one flat price.