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EDDM FAQ

What is EDDM®? Do I need a mailing permit? Find answers to common questions we regularly receive about Every Door Direct Mail® (EDDM®).

General Questions and Answers About Every Door Direct Mail®

What is EDDM®?

Every Door Direct Mail (EDDM) is a program the US Postal Service (USPS) introduced in 2011 to make direct mail more affordable, particularly for small businesses. It eliminates the need for a mailing list or permit and the postage is significantly reduced - less than half the cost of standard postage! It's a game-changing, powerful way for small businesses to "go local" and reach every door of any neighborhood, every time. See the benefits of EDDM here.

How does EDDM® work?

The EDDM® service uses a simplified addressing format (for example, "Local Postal Customer") that saves you the expense of purchasing or renting a mailing list. Simply identify the neighborhoods you want to reach and a USPS letter carrier will take your printed pieces to every home and/or business while delivering the daily mail.

What is the discounted postage rate for EDDM®?

What makes EDDM® so attractive is its low postage rate ($.18.3 cents per piece for EDDM® - Retail), making it incredibly affordable for small to medium-sized businesses to implement a geographically targeted, mail marketing campaign. WePrintEDDM's budget-friendly bundled pricing structure takes it one step further by providing everything you need to launch a winning EDDM® campaign – easy-to-use design tools, cost-effective printing services and low postage – all in one price!

What is EDDM® - Retail?

EDDM® - Retail is designed for businesses that want to send out 200 to 5,000 pieces mail pieces per day and are willing to take their campaign to the local post office that serves the target area. If you are planning to carry out an EDDM® campaign on your own, you're probably more likely to choose EDDM® - Retail. It's a convenient, affordable way to quickly initiate a geo-targeted direct marketing campaign. With EDDM ® - Retail, you are responsible for preparing the mail bundles with facing slips and completing the necessary postal paperwork. You pay the postage when you drop off your pieces to the local post office where your mail will be distributed.

How can WePrintEDDM help?

What makes WePrintEDDM unique is our soup-to-nuts approach to EDDM®. Our services are all-inclusive, enabling you to quickly have your promotional mail campaign out the door in five days – and delivered to your recipients about five days later! From printing and preparing your mailing, to sending it to the local post office locations for distribution, our easy-to-use website makes it possible to do it all online — in one single spot, for one affordable price.

What types of businesses can benefit from EDDM®?

Designed with small businesses in mind, EDDM® is ideal for just about any type of business or organization that relies on local customers from nearby neighborhoods to generate sales. Local florists, pizza delivery shops, auto repair companies, restaurants, churches, hair salons, spas and real estate professionals — they're all using EDDM® to drive foot traffic, promote special offers, and boost their customer base.

Franchisors are also finding that EDDM® can be extremely useful when it comes to providing affordable marketing options to their franchisees. By offering turnkey pricing, online tools and customizable templates, print companies like WePrintEDDM are making it easier than ever for franchisees to get their local marketing programs off to a smart, successful start.

How effective is EDDM®?

Like all advertising, your response rates are affected by many factors including: how compelling your offer is, your overall brand recognition or company's reputation, the efforts of your local competition, the impact of current events and economic factors — even the weather conditions can play a part. That being said, according to a report conducted by BizReport in 2010, up to 85% of a store's customers come from a 5-mile radius. The EDDM® program is the simplest and most effective way to guarantee that your mail piece will land in the mailboxes of your targeted local customers.

Can I do an EDDM® campaign on my own?

Yes. The U.S. Postal Service (USPS) provides many of the tools and resources you need to conduct your own EDDM® campaign. For more information, please visit www.usps.com/everydoordirectmail. A local USPS representative can also provide you with additional details and assistance.

If you are interested in simplifying this process, WePrintEDDM makes it fast and easy to bring your EDDM® campaign to life. WePrintEDDM's budget-friendly, bundled pricing structure provides everything you need to launch a winning EDDM®campaign – easy-to-use design tools, cost-effective printing services and low postage – all in one price! Not to mention we take care of all the paperwork, bundling and sending to ensure your mail pieces meet USPS requirements for EDDM®and arrive at the local post office for delivery.