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Our Newsletter


FAQs

Here are some of the common questions asked.

Feel free to email us if you have another question regarding our services.

What is Every Door Direct Mail?
Every Door Direct Mail (EDDM) is a new program offered by USPS that allows retail businesses to mail at a rate of $0.183 per postcard. EDDM isn't just restricted to postcards, either. You can mail catalogs, brochures, samples, or anything else; as long as it meets the standard size-requirements for a “commercial flat”.
What size does a commercial flat need to be?
A "commercial flat" needs to be more than 6.25" tall OR longer than 11.5. " It may also be thicker than 1/4 of an inch. The largest size the mail piece can be is 12"x15."
Who can I mail my EDDM to?
With Every Door Direct Mail you can mail to every front door (all homes and businesses) within a mailing-route. Each zip-code is comprised of many different routes; each of these routes contain approximately 500-800 homes and businesses.
Where do I find the routes?
The U.S. Post Office has created a new website titled the “Simplified Mailing Process” located at the USPS EDDM website . This website allows you to geo-target your area by zip code, city, or address and then you can map out the carrier routes that you want to mail to. Best of all this website will automatically generate the paperwork necessary to give to the USPS mail clerk.
Can I target the homes that I want to deliver to?
You can omit businesses from your mailing, however one of the core requirements of EDDM is that you have to mail to all homes in the route. You do have the opportunity to exclude certain addresses, such as competitors, customers, or people you know that do not wish to receive your marketing messages. You can exclude the addresses via the facing slip in the provided paperwork.
What if I want to exclude business addresses?
While USPS will let you choose to send via residential routes only, it is important to change your endorsement to "Local Residential Customer" on your postcard in order to let the carrier know you want to omit businesses from your mailing.
What is the minimum or maximum we can mail?
If you are mailing through Every Door Direct Mail "Retail" you can mail as little as 200 pieces and/or as many as 5000 in one day. If you need to mail more, please contact us and we will assist you.
Can I print the cards on my home printer?
We don't recommend that you try to print these on your home printer because the paper stock required is too thick. Additionally the cost of toner is very expensive, and the quality will not be the same as if it was printed by a commercial printing company. We are offering discounted print rates to help customers take advantage of this new program.
Will you prepare the mailings for me?
If you want to prepare your own EDDM mail, we will walk you through the process and assist you in preparing mailing for free. Although it is not technically difficult, there are some guidelines that should be followed in order for your mail to be accepted by the post office. For a more turnkey approach, we will prepare your entire mailing and paperwork for a small fee per card. We will ship the prepared mail to you with all of the necessary paperwork. All you have to do is bring the cards, paperwork and your postage check to your local post office.
What types of businesses benefit from EDDM™?
Retailers and service-based businesses can benefit greatly from EDDM™. Some examples of these types of businesses are: auto dealers, restaurants, supermarkets, dry cleaners, community organizations, attorneys, healthcare professionals, contractors/home services and insurance agencies.