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Our Newsletter


Why Direct Mail?

In today’s world of digital media, statistics show that direct mail still plays a vital part of successfully marketing your business.

Let’s Cut to the Chase — Direct Mail Delivers

Even in today’s world of email, social media and smartphones, there are more ways than ever to connect and engage with potential customers. That being said, direct mail is still a vital part of successfully marketing your business.

By the numbers, the U.S. Postal Service (USPS) delivers to more than 149 million residences, businesses, and P.O. Boxes in every state and territory. It processes 391,000 pieces of mail a minute. Direct mail represents 52% of total mail volume in the United States.*

No matter what other marketing channels you’re using to promote the products and services of your company, mail offers a one-to-one connection with consumers that’s hard to beat. They can read your mailing when they want to, keep it for future reference and pass it along to those they think might be interested.

Statistics Show:

  1. According to the USPS, 98% of people check their mail and bring it in each day — 77% sort through it immediately.
  2. A survey of 64,000 online shoppers revealed households receiving print catalogs shop more often and spend longer periods of time exploring online retail websites than those who don’t.*
  3. Direct order B-to-B direct marketing sales are projected to increase 5.4% over the next three years. *
  4. The Little Book of Big Returns (2011) found that when used as part of an integrated campaign, mail boosted an advertiser’s return on investment (ROI) by 20%.
  5. Mail also helped increase the lift of local ads by 44% and online campaigns by 62%.***
  6. A survey conducted by ExactTarget found that 65% of adult Millennials say they prefer to read something on paper.
  7. Analysis by Scarborough Research found coupons received by consumers via direct mail have a 35% redemption rate.
  8. 79% of professionals consider direct mail to be “effective” or “very effective.” **

Thanks to programs like Every Door Direct Mail® (EDDM®) direct mail marketing is more accessible than ever before. With no mailing lists to purchase and no postal permit to secure, it’s one of the easiest, most affordable ways to market and promote your company. Add to it easy-to-use, turnkey services such as WePrintEDDM, and we think you’ll agree — there’s a lot to love about marketing by mail.

*Deliver magazine (July 2011)

** Deliver magazine (May 2012)

***USPS – Small Business Brochure